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5 things to make your Facebook marketing the most effective

Facebook has become an important online marketing channel for small businesses, so there’s a huge potential in creating Facebook advertisements.
Developing advertising strategies on Facebook is easier than you expect, and soon you will see how much it is!

Users go to Facebook to see their friends and family or the groups they belong to and check out their updates. Facebook ads are placed in the stream. Your message with all will appear between vacation pictures, memes and the puppies or kittens.

Here you can see how to create a Facebook ad strategy to use an effective service marketing step by step:

1. Set your goals

In order to set up a successful Facebook ad strategy, you must first answer this question: what do you want your ads to do?
Do you want more followers? More visits to your website? More sales? More engagement? No matter what your goal is, there is a Facebook marketing objective for you!

2. Increase the appearance of your ads with images and videos

First, you need to clarify what you prefer to use for your service marketing: images or video? 
Use video, especially if you have a more complex product that needs explaining.
However, for your first campaigns consider using images, so that you can get your creative produced as quickly and as cheaply as possible.

Images: For social media, images don’t need very high quality so they look more like original posts from users and not as advertising. This is great as it means for you that you can use your cellular to take pics for your ads. 
Most smartphones have built-in cropping and filtering tools and other image editing tools can be used for further editing.

Videos:  Just like an image ad, you don’t need the video to be too polished for social media, so you can use a smartphone when starting out. Facebook suggests that 15 seconds is the ideal length for a video ad. And you can find plenty of editing apps for videos.

Don’t forget you also need a thumbnail image for the video. If you’re just starting out, simply pick one from the video itself. About texting rules: you can have more text in the rest of the video.

3. Attracting the viewer: Headline and primary text 

After the image or video, the headline has the most impact on your service marketing performance. However, it needs to keep brief and get straight to the point.
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The primary text can be short or long, but there are limitations to insert them. Some of the non-newsfeed placing the text is maximized. On mobile newsfeed, only the first 3 lines are visible before the ‘See more’ option can be clicked to see the full text.

4. Clear call to action 

A clear call to action pushes the viewer to click on your ad immediately. This call to action should be strong and clear. Examples: ‘Subscribe’, ‘Book now’, Check out offer’ or ‘available 30% off now’ to give a sense of urgency to the audience. A strong offer is a sure shot for attracting the viewer. 

If they are cold audiences that don’t know about your brand, your message can be a bit gentle like ‘Learn more’, ‘See menu’ or Sign up’. 

5. The description 

The description is for the remaining text which is not included in the primary text or headline. 
Here you can describe your product or service in detail but keep it short, crisp and to the point. 
Try to touch the point where the audience connects the most: the emotional one.

I hope this article serves you and that these tips are helpful in your online marketing. If yes, follow us and give likes on Facebook and Instagram, and hearing from us soon! 

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