Your service is special: Learn how to sell effectively
Many times, a beginner service provider thinks that selling a product is easy, as they just they only need to upload a picture of the product and they already have the post. But that is not the case.
Providers often make the mistake of constantly posting quotes on social media for their followers. But at one point, it gets boring. Many businesses hope to make their site more well-known. There are times when they succeed, and there are times when they do not.
If you will follow the below steps, you will see a huge difference in your selling and popularity:
You need a quick introduction, a few words that explain why the readers should read on. Many people only write that this is a new blog post and nothing more. However, a lot more people will be curious if you add, "This is my new blog post, it will be useful to those who ..." or "If this is your problem, be sure to read this post".
It is a good idea to write a long blog post, but more people will read it if the beginning is exceptionally catchy. First, you need to state who you are, what do you help with, what have you got answers for.
What kind of statistics should you post? About current professional interests, for example. You can also ask some questions from your readers and summarize their answers as statistics.
It may also be related to your topic. You just need to look for good material, and you can do an analysis of the results. This can be interesting to your readers.
If you have a lot to say about it, don not write it on Facebook, but in a separate blog post. You can post a brief, snapshot or stats to begin with, and say: “Tomorrow I am going to share a detailed blog post, in which I am going to analyse what that data means exactly”. And the next day you can share the link of the blog post.
If you ask a question, you are likely to get a lot of comments. So, what should The Question be? At first, the question needs to be an easy one to get answers. For example, if you are a beautician, you can ask: what is your skin type, where do you get your skin taken care for, where do you usually buy your make-up, which is your favourite cosmetic brand?
This can also be done in a brief test form, e.g. how often do you get cosmetic treatment? A) bi-weekly, B) monthly, C) bi-monthly etc., so it is possible for someone to just type in A, B or C, but they can also give a longer answer. You can also do it by putting the answers in a picture, or only by text. And don not forget to have an "Other" answer option, so your readers can describe their answers where none of the options is true for them.
There are misconceptions in every area. If we look at dietetics, bio, natural and organic products, we can see that there are a lot of misunderstandings in these areas that many do not dare talk about to avoid any conflict.
Feel free to write down these misconceptions in a post, so that your followers can read and share it. Especially those who agree, but expect many topics of discussion. Debate, on the other hand, is yet another activity. Those who are really interested will feel that they belong even more to your community because they agree with what you have written.
Everyone wants to be an expert in their area. So if you share little details about your profession, your posts will attract more people. For example, as a relationship coach you can post materials like what causes conflict between couples, typically when they divorce, and what is the main reason for divorce. This may be interesting for your readers.
Also: If you are a workplace coach, you can post materials on that many people change jobs because they do not get out with their boss. More people change jobs because of the boss than because of salary. Find small professional items that may be interesting for everyone.
Antique curiosities can also be used in all professions, as followers are usually interested in them. "Did you know that there already were motivational counsellors in the 13th century?" It can make other post materials build on each other, e.g. how has the profession of counsellors has evolved since then?
In case you need blog post material from our professionals, do not hesitate to contact us.
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The Creative Booster Group