How can you make your business stand out? Many people say "Because we do better than others." But what do customers see from this? An outside observer who is willing to buy now, will decide on a completely different basis.
Are you better than others? Are you different from others? Then you have to show it!
1. YOUR TARGET GROUP
For whom are you doing it? Who are you helping?
Most companies choose not to put it in words. They believe that they have more customers if they distribute to everyone, thereby selling to a wide range of customers.
However, if you set your business target to a specific audience, it will be much easier to remember. It is even more important that you should be a specialist in your target group.
Examples: Haircuts for short hair, 6 weeks permanent nail care for busy women, English education for new beginners, time management training for inveterate procrastinators, Workouts for over 45-year-olds, etc.
Reaching your target audience in your positioning will attract those who need your help, as they start to feel: “Finally someone understands me and helps!”
Do you want to make facilitate social change? Do you want to help people in being healthier?
Thinking more positively? Should people over the age of 45 move around actively?
Can dog owners go on a carefree vacation? What is your goal?
How do you improve the lives of your customers? Which problem are you solving?
3. YOUR REASON
What is your story? Why did you start your business?
Creative Booster Group, for example, was created because we saw that service providers constantly increase their need to be digitally present in the market. Nowadays it is not enough to just open a store, launch a service and wait for people to walk in, or to distribute a flyer which finds customers in your phonebook and the jobs will flood.
TODAY MUCH MORE NEEDS TO BE DONE.
Existing and well-functioning small businesses no longer need a notebook or an Excel table for a single or multi-person business. They need something that they can reach and administer anytime, anywhere, or automate processes such as booking.
The Creative Booster Group can help you: our writers, online marketing and SEO specialists are available to help your company to achieve its goals. B2B Digital Marketing Specialist