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Why you should not advertise your product

If you want good results, do it this way:

You finally advertise on Facebook. You set up your target audience, wrote some apt text, uploaded some pictures, and there you are: it has just started! You are enthusiastically sitting in front of your computer and waiting for your customers. But they do not come.

What is the problem?

Maybe they do not see the ad often enough? You take a quick look at the analytics and see that it has 4,285 impressions.

Maybe they are not clicking on your ad? You look at it and you see that it had over 170 clicks.
170 people have already seen the site and they have not bought anything?! How come?!

Of course, there are a few other possible reasons to think of right away.

But none of those make sense. You are confused.

The problem is not really with your ad though, it is with something quite different.

The problem is: You should not advertise your product

Whaaaaaaaaat? Do not advertise my product? But then how will I sell it?

Okay, let us start over then.

If you have never advertised before, at first you are going to advertise to a cold audience. People who do not know your business, neither your brand. If your offer is good, they may click and buy it, but the return on your ad and the profit will be minimal.

So, first, you want them to get to know you. But how?

1. Promote your page

This type of ad is useful for those who rely primarily on Facebook to get leads and post a lot of content. For example, if you sell handicrafts, home decoration or fashion items, you may have an online store and deal with mass merchandise (perfumes, clothes, stationery, etc.). This way you can keep your new followers give likes to the pictures of your products, making new offers and get more new leads and customers based on your posts.

2. Promote a post

If you are engaged in service, education or consulting, the fastest way to build your reputation is by posting articles and new blog posts. This way, your useful content will help your customers get to know your name and give them value.
You can do this by writing your next blog post on your Facebook page and posting it. Be sure to make a minimum 850 x 480 pixel image for your blog post that expresses what your article is about, arouses curiosity, but avoid too much text (if more than 20% of the text in the image, the Facebook ad will reach fewer people). You can check the text coverage on this page).
Your post should include an eye-catching text on your blog that will tell your audience:
• who you are posting for,
• in which topic the blog post helps.
Avoid advertising your post with the "Highlight Post" button, since you have far less opportunity to fine-tune your target audience that way. Instead, create a new ad in Ad Manager to highlight the post, and if you already have an interested person on your page, you can offer her to subscribe to your newsletter, follow you on Facebook or buy a product.

How do you convert your followers into buyers?
1.    Filter out who may be interested through your next offer! (Post-ad)
2.    Encourage them to be curious and stay engaged (with retargeting ads)
3.    Then (and only then) you can start advertising your offer.


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